Our story

We went to the source.

Who we are

A trading house with a designer's eye.

Xunxin operates a clothing trading and e-commerce business focused on adult apparel: tops, trousers, dresses, jackets and other general garments. We sell unbranded product, sourced primarily from independent Chinese factories and manufacturers we first identified through Alibaba.com — and then got on a train to meet.

Twelve years on, we work with a tight roster of partner factories across Guangdong, Zhejiang and Jiangsu. Some make our knits. Some only make our trench. All of them have been audited, re-audited, and visited more times than we can count.

Sourcing

How a style gets made

Three stages, no shortcuts. Lead time from approved sample to ex-factory is typically 25–40 days.

01

Find & vet

We shortlist manufacturers on Alibaba.com by specialism — knits, wovens, outerwear — then visit, check machinery, compliance and working conditions, and run a paid sample before anything else.

02

Design & sample

Our in-house team builds tech packs and grades sizes. Fit sessions happen on real bodies, not forms. Two sample rounds are standard; we don't bulk until the fit is right.

03

Produce & inspect

Inline inspection mid-run, final inspection to AQL 2.5, and a random carton audit at our Guangzhou hub before any lot ships to a customer or a warehouse.

Milestones

Twelve years, four categories.

2014

First order — 600 cotton tees from a family-run factory in Foshan. They still make our Essential Crew.

2017

Opened the Guangzhou hub for inspection and consolidation. Added trousers and dresses.

2021

Launched direct-to-consumer e-commerce alongside wholesale. Outerwear became our largest category.

2026

32 partner factories, private-label programme, and a new showcase site — this one.

What we stand for

Our values

I

Honest pricing

No brand premium. You pay for fabric, make and a fair margin — and we'll tell you which is which.

II

Fewer, better partners

We'd rather give one factory a decade of orders than chase the cheapest quote each season.

III

Quality you can audit

Inspection reports, fabric test certificates and factory audit summaries are available to every wholesale customer.

IV

Unbranded on purpose

Our clothes carry no logo. Sell them under your own label, or let the make speak for itself.

Work with us

Line sheets, samples and pricing in one email.

Start a wholesale enquiry